Live Up to the Name

As the whiskey category gets more and more crowded Jim Beam started losing it's position. Our task was to not only win it back but to define it with attitude. James B. Beam, the father of the brand, was a man of conviction. That's why his bourbon is #1 in the world. We encouraged all to follow his lead and to live up to his name.

A Foundation for Beautiful Thinking

Interface is a company that makes carpet tiles for the corporate world. They're actually quite nice.

By using Interface's company model as inspiration, we also conveyed that design is cyclical. That as human creators our greatest inspiration is indeed our surroundings. It's nature.

1. We created a brand film for web use and to launch a new product at NeoCon.

2. A series of print ads to leverage their high design as well as house a big thought for 2014's collection: The notion that where we create inspires what we create.

3. NeoCon Showroom graphics, based on the fusion of human and nature, were also created to round out the campaign.

For The Life You Choose

We relaunched Jenn-Air, a high-end kitchen appliance brand, with this construct at its core:

People are moving away from the mainstream idea of luxury. No longer are they letting their things define them, rather, they're opting for enriched experiences. They're defining their own luxury and Jenn-Air is at the forefront of this movement.

Your Friend in the Digital Age

Cox Communications, a cable company, excels where most of its competitors fail: they bring heart to a category notably plagued with problems. They understand the importance of human connection in a digital world.  We defined this unique brand character and shared it with this brand campaign.

We Love Logistics

Logistics is important. No matter what you do. This March Madness took a concept usually reserved for business and brought it to a general audience.

Clearly, A Solid Breakthrough

Dove was launching one of their most innovative products in year, a clear, solid deodorant. Our unique point of difference was that this product can while absolutely 100% not leave any white marks - because it's clear. We used a product driven TV campaign and simple print to convey this exciting news.

House of Experts

We were tasked to create one Facebook post kicking off red carpet season. We challenged ourselves to create a way for consumers to actually engage with the John Frieda brand and create content they actually want. The result was the creation of the John Frieda House of Experts. And for the first time ever, opening a live dialog with consumers: The Red Carpet Recreations.

1. We seeded content on Facebook and Twitter, asking followers to keep an eye on the Golden Globes (the first big red carpet of the season) for their favorite hair styles.

2. The initial program was a huge success. We got thousands of responses.

3. 1 post quickly turned into 7 videos - so we got to work.

4. All videos were turned around in a matter of days. So in real-time, we answered followers questions and created a huge push in the social presence of John Frieda.

Perennial Style

We created a conceptual print campaign for hair care line Bumble & Bumble. We challenge ourselves to show the gorgeous benefits of the product in a non-conventional way, cutting through in a cluttered category.

People Against Lousy Service (P.A.L.S.)

Cox Communication is widely recognized for their outstanding customer service. As the competitor brand in most markets, this is a vital trait in tipping the scales in their favor.  Thus we created People Against Lousy Service (P.A.L.S.), an unofficial group of loyalists whose passion is to spread the word about Cox and stop lousy service no matter what. This television campaign was supplemented with 360 - encouraging actual customers to become P.A.L.S. online and socially.

It's More Fun on Top

The Pinnacle Fun Band, a fun interactive way to encourage people to explore their cities and their curiosities.

Studio

Concept for a 3D printing service inside of Urban Outfitters stores in select markets. Get the STUDIO App, design whatever you can think up, and print in-stores all over the world.