We used social channels to engage our followers and get them to take the challenge and by tagging friends in each selfie we grew the challenge organically, not annoyingly and also incentivized them with the promise of clear skin and a chance to meet one of their favorite celebrities. This challenge was born out of a true consumer insight and took took ownership of current behaviors
We created fun animated content in-house, showcasing the challenge details and highlighting the outcome.
strip.biore.com (click for working link), our challenge hub, is a real-time updating, responsive site. It showcased our followers and praised them for taking the challenge. The hub also housed rules, encouraging creative content, and prizes.
A sample of stills taken on the video shoot featuring celebrity Brittany Snow rocking a pore strip. Photos to be used across social and digital platforms.
