A Foundation for Beautiful Thinking
Interface is a company that makes carpet tiles for the corporate world. They're actually quite nice.
By using Interface's company model as inspiration, we also conveyed that design is cyclical. That as human creators our greatest inspiration is indeed our surroundings. It's nature.
1. We created a brand film for web use and to launch a new product at NeoCon.
2. A series of print ads to leverage their high design as well as house a big thought for 2014's collection: The notion that where we create inspires what we create.
3. NeoCon Showroom graphics, based on the fusion of human and nature, were also created to round out the campaign.