House of Experts

We were tasked to create one Facebook post kicking off red carpet season. We challenged ourselves to create a way for consumers to actually engage with the John Frieda brand and create content they actually want. The result was the creation of the John Frieda House of Experts. And for the first time ever, opening a live dialog with consumers: The Red Carpet Recreations.

1. We seeded content on Facebook and Twitter, asking followers to keep an eye on the Golden Globes (the first big red carpet of the season) for their favorite hair styles.

2. The initial program was a huge success. We got thousands of responses.

3. 1 post quickly turned into 7 videos - so we got to work.

4. All videos were turned around in a matter of days. So in real-time, we answered followers questions and created a huge push in the social presence of John Frieda.