People Against Lousy Service (P.A.L.S.)

Cox Communication is widely recognized for their outstanding customer service. As the competitor brand in most markets, this is a vital trait in tipping the scales in their favor.  Thus we created People Against Lousy Service (P.A.L.S.), an unofficial group of loyalists whose passion is to spread the word about Cox and stop lousy service no matter what. This television campaign was supplemented with 360 - encouraging actual customers to become P.A.L.S. online and socially.