A Foundation for Beautiful Thinking

Interface is a company that makes carpet tiles for the corporate world. They're actually quite nice.

By using Interface's company model as inspiration, we also conveyed that design is cyclical. That as human creators our greatest inspiration is indeed our surroundings. It's nature.

1. We created a brand film for web use and to launch a new product at NeoCon.

2. A series of print ads to leverage their high design as well as house a big thought for 2014's collection: The notion that where we create inspires what we create.

3. NeoCon Showroom graphics, based on the fusion of human and nature, were also created to round out the campaign.

For The Life You Choose

People are moving away from the mainstream idea of luxury. The "status badge" in the world of luxury is antiquated. They're no longer letting their things define them, rather, they're opting for enriched experiences. They're defining their own luxury and Jenn-Air is at the forefront of this movement.

We relaunched Jenn-Air, a high-end kitchen appliance brand, with this construct at its core.

Long Live Dreams

American Family Insurance is the sponsor, supporter and, most of all, protector of dreams. This is a series of work, from out-of-home to digital, created to promote this unique positioning.

House of Experts

We were tasked to create one Facebook post kicking off red carpet season. We challenged ourselves to create a way for consumers to actually engage with the John Frieda brand and create content they actually want. The result was the creation of the John Frieda House of Experts. And for the first time ever, opening a live dialog with consumers: The Red Carpet Recreations.

1. We seeded content on Facebook and Twitter, asking followers to keep an eye on the Golden Globes (the first big red carpet of the season) for their favorite hair styles.

2. The initial program was a huge success. We got thousands of responses.

3. 1 post quickly turned into 7 videos - so we got to work.

4. All videos were turned around in a matter of days. So in real-time, we answered followers questions and created a huge push in the social presence of John Frieda.

Studio

Concept for a 3D printing service inside of Urban Outfitters stores in select markets. Get the STUDIO App, design whatever you can think up, and print in-stores all over the world.

#StripWithBiore

Bioré (pronounced be•or•ay) was struggling with getting attention on their brand. They're the inventors of the original pore strip back in the 90s (that thing that forcibly rips black heads out of your face). More than 15 years later they've lost all of the praise that garnered them so much love but the pore strip hasn't lost its oddly hypnotic results.

By reestablishing their one-of-kind honest tone in the social space, we put the limelight back on them and they your pores. We created an impossible to ignore social effort, challenging you to strip, upload a selfie, and tag your friends to do the same thing, resulting in an organically growing social challenge.

A little help from actress Brittany Snow helped get some eyes on the work too.

The work folded out over time to gain popularity in our target.

Role: As an ACD on this production I cultivated the creative idea, oversaw the production, maintained the brand's presence in video and photography and strengthened client relationships. Also managed an internal shoot to created brand led content for little cost.

Creative oversight of modernization of Jergens.com. Created responsive design, leveraging master-brand assets. Updated global design language and set brand standards.

The Little Things

Little things don’t always get appreciated. Truth is, they really matter. We believe that every little thing counts.

There are no better "little things" than perks. With myStation from BP you can check into stations, get live updates on gas prices nearby, and save money with every fill up.